“It’s like talking about the Mediterranean diet,” he told POLITICO. “You think of Italian food, mozzarella, tomatoes, olive oil.” The result, he said, was to conceal a patriarchal model with men above women behind “bucolic, positive images. It’s monstrous,” he said.

Pozzolo rejected the suggestion that the program advocates for male supremacy.

“It is exactly the opposite,” he said. “When we talk about Mediterranean patriarchy, the main idea is to recover, preserve and pass on the responsibilities of being a man within the family and society.” Men, he argued, had a duty to show women respect, love and protection, while rejecting violence or coercive control.

He defended the “without skirts” remark as “extremely funny” — picking up on a reference to Deputy Prime Minister Antonio Tajani advocating long skirts — and not remotely offensive, comparing Vannacci’s ability to connect with ordinary Italians to Silvio Berlusconi’s. 

At a recent rally in the Umbrian city of Orvieto, Vannacci defended the Mediterranean patriarchy concept as not “oppression and possession” but “duty, fidelity, sacrifice,” and said it was the family model that had allowed “us to prevail over the last 2,000 years.”

Elisa Ercoli, president of the women’s rights organization Differenza Donna, condemned the program as “a return to the supremacy of the white, cisgender alpha male, and the woman as his handmaiden.”